Silver Nights Winter Festival
Event Campaign Branding
Midnight
Blue
#09304E
Botticelli
Blue
#CFDBE5
Old Brick
Red
#9A1D20
Golden Bell
Orange
#CA7C3B
Dairy Cream
Yellow
#F8E6B6
Silver Nights Winter Festival is a campaign based on the song “Silver Nights” by Sabrina Carpenter. My goal for this project was to develop a community centered event that would bring individuals of all ages, races, and religions together; setting aside differences to enjoy the evening together. By involving the the town numerous areas (i.e. entertainment, refreshments, giveaways, vendors, etc), we developed a greater sense of community while bringing awareness to different involvement opportunities with local business and non-profits.