Act Three

This campaign is designed to address the issue of honey bee decline and raise awareness for this issue. Placing grocery stores at the forefront of this campaign allows shoppers to immediately make a difference through their purchasing choices.

The campaign urges consumers to “Buy Organic” which supports ecological farming and pesticide-free crops instead of the traditional agricultural methods that have drastically reduced the number of honey bee colonies in America. 

The campaign graphics pull inspiration from famous death scenes of Shakespearian plays that expand the appeal and add an element of familiarity for further engagement.